There’s a famous dictum in the advertising world that half your advertising budget is wasted, you just don’t know which half.
Very occasionally I have clicked on ads that flash up on screen because it is showing a product that interests me. However I cannot recollect going on to make a purchase. On a couple of occasions I might have sought out the same product on eBay and bought it at a much cheaper price.
What dies baffle me are the online ads that preface their product with a hard luck story about the expense of warehouse costs or the difficulties of online trading and so stock is being sold at big discounts. The ads then attract a plethora of ‘Oh dear, what a shame’ comments and I am thinking how can you be so gullible as to be taken in by this piffle? Or is it me being gullible and all those solicitous comments are actually put up by the advertiser?
But, here’s a thing. We used to have a conservatory with a perspex roof which was indeed too hot in summer, too cold in winter as was starting to leak. A door to door salesman knocked and asked if we were interested in replacing it with a solid, insulated roof. To be honest, we hadn’t but the idea sounded a good one so asked him to tell us more. He did, we were convinced, and it was one of the best things we have bought. The company was faultless.
I find jingles work for / against me. I got a chip on my windscreen a couple of weeks ago and was trying to remember the name of the company I'd used before. Then I remembered the irritating jingle. I don't think advertisers do jingles much any more. The wonderful horse advert didn't make me buy Guinness and the gorilla playing the drums didn't make me like Cadbury 's chocolate but I enjoyed the adverts. Nobody could ever remember whether joan Collins was advertising cinzano or martini
I find jingles work for / against me. I got a chip on my windscreen a couple of weeks ago and was trying to remember the name of the company I'd used before. Then I remembered the irritating jingle. I don't think advertisers do jingles much any more. The wonderful horse advert didn't make me buy Guinness and the gorilla playing the drums didn't make me like Cadbury 's chocolate but I enjoyed the adverts. Nobody could ever remember whether joan Collins was advertising cinzano or martini
ditto the Creature comfort tortoise etc. Was it gas, or electric?
I loved the Creature Comfort adverts, but they certainly never convinced or persuaded me to buy anything. They were purely entertaining in their own right.
Far more ads put me off ever purchasing anything from the advertiser than ever get me to look further into a product. Top of the irritating list at present are the Verisure ads. I don't think I've ever seen ads done with a more smug, self satisfied set of characters.
Well they must work on somebody or they wouldn't be in business. I too am actively discouraged if I find an ad irritating (most of them). I suspected they work on a more subtle level, so when you are looking for something the heavily promoted brands come to mind first.
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Very occasionally I have clicked on ads that flash up on screen because it is showing a product that interests me. However I cannot recollect going on to make a purchase. On a couple of occasions I might have sought out the same product on eBay and bought it at a much cheaper price.
What dies baffle me are the online ads that preface their product with a hard luck story about the expense of warehouse costs or the difficulties of online trading and so stock is being sold at big discounts. The ads then attract a plethora of ‘Oh dear, what a shame’ comments and I am thinking how can you be so gullible as to be taken in by this piffle? Or is it me being gullible and all those solicitous comments are actually put up by the advertiser?
But, here’s a thing. We used to have a conservatory with a perspex roof which was indeed too hot in summer, too cold in winter as was starting to leak. A door to door salesman knocked and asked if we were interested in replacing it with a solid, insulated roof. To be honest, we hadn’t but the idea sounded a good one so asked him to tell us more. He did, we were convinced, and it was one of the best things we have bought. The company was faultless.
The wonderful horse advert didn't make me buy Guinness and the gorilla playing the drums didn't make me like Cadbury 's chocolate but I enjoyed the adverts.
Nobody could ever remember whether joan Collins was advertising cinzano or martini
I suspected they work on a more subtle level, so when you are looking for something the heavily promoted brands come to mind first.