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Named Gerbera seeds and others

I've been trawling through the latest seed catalogues and on line in search of Gerbera seeds for the variety sweet Caroline along with other named varieties of plants including Calla lillies. However I can find many plants for sale but not the seeds. It got me to thinking, where do the plant nurseries get their seeds or do they collect their own and sow them or take thousands of cuttings in readiness for the next season. I've also noticed on both garden programmes and in the garden centres this year that Echinacea plants are very popular. Who decides on what's in vogue and do the gardening programmes get given plants to promote 🤔 it just seems very coincidental that what we see being planted are vert quickly in the garden centres
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Most seed can be found, but you need to find specialist catalogues.
Many other plants are not gown from seed at all, it does not come true, so they are grown from cuttings, or tissue culture.
When you don't even know who's in the team
S.Yorkshire/Derbyshire border
https://www.gleebirmingham.com/
I suspect Chelsea and the other big shows play a part in deciding which plants are in fashion. I remember a few years back.
This might explain the popularity of echinacea plants.
https://www.bbcgardenersworldlive.com/add-the-colour-of-2023-to-your-garden-2/
Apparently the colour of the year for 2024 is Apricot Crush, so standby for plants of that hue coming to a garden centre near you