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Sick camellia
Any ideas what's wrong with this camellia japonica? It was planted this spring and, once settled, it started to thrive and had lots of new growth. But then the new growth went soft, and since then it seems like the plant is dying. Over/underwatering? Disease/pest? Soil pH?
Please help!

Please help!

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New leaves are more vulnerable. My guess the plant dried out before or just after planting. Strong sun won't have helped.
I doesn'r look terminal. I would leave and watch,
"Have nothing in your garden that you don't know to be useful, or believe to be beautiful."
When you say regular watering, what exactly do you mean? A newly planted shrub, especially that sort of size, needs a can of water every few days, right in at the base, and for the next few months until cooler, autumn weather makes it easier for it to settle.
Shrubs take up to about a year to establish.
A small amount of direct sun is ok for established plants, but it makes it much harder at the start as they can scorch very easily, even if it's not a particularly high temp. They're best suited to semi shaded sites, especially if you're in a very hot part of the country.
I live in west central Scotland - not where that photo is...
That will give it a better chance to get its roots settled as it’s a new plant, it’s had a lot to do to sustain all that top growth in these weather conditions.
I have cut them right back to the ground and they shoot out from the base with very strong growth.
Dont be tempted to give it any sort of plant food/fertiliser, that will just promote another lot of long thin stems.