Yes - but where are you touching the soil? You need to see whether the soil is damp far down the pot, or just on the surface. You may be watering based on the top being dry, when the soil below is more than damp enough, and that could mean it's being overwatered, as treehugger has suggested. It does look like a very big pot for the size of plant. That can cause issues too, because the fine roots which are trying to spread and grow out, are suddenly surrounded by lots of [possibly] overwet compost, and can rot as they're permanently wet. It could be a combination of several things there.
The surface or wherever my finger can reach. Again, I water it every 7-10 days and as of late the weather has been pretty dry and windy. I doubt the soil much below is moist.
UPDATE: That new growing leaf you see in the middle of the plant (on photo) is also starting to go brown and is curling. Something is happening.
It might be worth taking it out of the pot and checking the roots and compost deeper down. The compost should be damp not soaking wet (if you squeeze a handful, water should not drip out), and the roots should be firm. If any roots are mushy/rotten then they need to be trimmed off, and if the compost is wet and soggy, repot in a more well-drained compost, or add some grit or sharp sand to what you have.
Most houseplants should be allowed to dry out to a few inches depth before watering - stick a finger in as deep as it'll go, and if it's dry at that depth then water, otherwise leave it a few days. The problem with too much water is that it displaces the air in the compost, and most plant roots need air as well as water or they rot. The general rule for repotting is one or two pot sizes bigger each time (that's an inch diameter in old money, 2 or 3 cm if you're metric) so the plant can fill it with roots fairly quickly, otherwise the excess compost gets too wet.
Another possibility is that the change in conditions when you brought it home has shocked it - most houses are darker, warmer and less humid than growers' glasshouses, and a reaction to the change doesn't always show up immediately.
Edited to add: I'm assuming that the pot has enough drainage (fancy ones sometimes only have one little hole). If not then you should put the plant in a pot with holes, which can stand inside the big ornamental pot, or put a good layer of crocks/small pebbles/coarse gravel in the bottom so that water can drain through.
Doncaster, South Yorkshire. Soil type: sandy, well-drained
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UPDATE: That new growing leaf you see in the middle of the plant (on photo) is also starting to go brown and is curling. Something is happening.
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
It might be worth taking it out of the pot and checking the roots and compost deeper down. The compost should be damp not soaking wet (if you squeeze a handful, water should not drip out), and the roots should be firm. If any roots are mushy/rotten then they need to be trimmed off, and if the compost is wet and soggy, repot in a more well-drained compost, or add some grit or sharp sand to what you have.
Most houseplants should be allowed to dry out to a few inches depth before watering - stick a finger in as deep as it'll go, and if it's dry at that depth then water, otherwise leave it a few days. The problem with too much water is that it displaces the air in the compost, and most plant roots need air as well as water or they rot. The general rule for repotting is one or two pot sizes bigger each time (that's an inch diameter in old money, 2 or 3 cm if you're metric) so the plant can fill it with roots fairly quickly, otherwise the excess compost gets too wet.
Another possibility is that the change in conditions when you brought it home has shocked it - most houses are darker, warmer and less humid than growers' glasshouses, and a reaction to the change doesn't always show up immediately.
Edited to add: I'm assuming that the pot has enough drainage (fancy ones sometimes only have one little hole). If not then you should put the plant in a pot with holes, which can stand inside the big ornamental pot, or put a good layer of crocks/small pebbles/coarse gravel in the bottom so that water can drain through.